A Google Ads agency UK brandshire after the last one burned budget
Clicks are easy to buy. Turning them into enquiries at a cost that still leaves you a margin is the actual job. We build campaigns around high intent searches only, test weekly, and cut what stalls instead of letting it quietly drain the account.
Campaign performance
UK client · Last 90 days
Three parts to every Google Ads campaign we run
An ads account is a structure problem, a creative problem and a measurement problem. Most underperforming accounts we inherit have all three, and fixing them in the wrong order wastes another month of spend.
Rebuild the account before adding a penny of budget
Most accounts we take over are spending against themselves. Campaigns bid on the same terms, broad match pulls in searches nobody wanted, and Performance Max quietly eats the brand traffic you would have got for free.
- Full account audit. Where the spend actually goes, which terms produce enquiries, and what is being wasted.
- Search term clean up. Negative keyword lists built properly, so you stop paying for searches that were never going to convert.
- Campaign separation. Search, Shopping and Performance Max structured so they stop competing with each other for the same click.
- Bidding set to your goal. Target CPA or ROAS chosen against your actual margin, not whatever the platform recommends.
Ads and landing pages that match what was searched
A click costs the same whether the page delivers on the ad or not. Message match between search, ad and landing page is the cheapest conversion rate improvement available, and it is the one most accounts skip.
- Intent mapped keywords. Every term sorted by how close the searcher is to actually buying, and bid accordingly.
- British English ad copy. Written for UK buyers, with pricing, delivery and terms that read as local.
- Landing pages per campaign. The visitor lands on the thing they searched for, not a generic homepage.
- Creative on a testing cycle. New angles every fortnight, winners scaled, losers cut without sentiment.
Numbers that reconcile with your bank account
Google will happily report conversions that never became revenue. Before we scale anything we make sure the number in the dashboard matches the number in your CRM, because scaling a broken measurement just loses money faster.
- Conversion tracking rebuilt. Set up before spend, tested properly, with duplicates and phantom conversions removed.
- Server side and offline events. Enhanced conversions and CRM imports so the platform learns from real sales, not form fills.
- Lead quality fed back. Which campaigns produce enquiries that reach proposal stage, and which produce noise.
- VAT aware reporting. ROAS calculated on what you keep, not on the revenue figure the platform prefers to show.
What tends to be different about working here
Every agency claims transparency and results. These are the specific commitments we make, which you are welcome to hold us to.
Reported in revenue, not clicks
Impressions and click through rate are diagnostics, not results. Your monthly report leads with conversions, cost per sale and what the account returned in pounds. Everything else sits further down, where it belongs.
You own everything
The ad account, conversion tracking and every campaign we build stay in your name. If we part ways you keep the lot, including the historical data the account has learned from.
No long lock in
An initial period long enough for the work to be judged fairly, then rolling terms. If the numbers stop moving and we cannot explain why, you should be free to leave.
Senior people on your account
The person who audits your account is the person who runs it. Nothing gets sold in a pitch by one team and handed to a junior the week after signing.
Honest before profitable
If your budget cannot realistically compete for the terms you want, we tell you at the audit stage rather than burning three months of spend to arrive at the same answer.
We tell you when to stop
Some markets are too expensive for the margin available, and no amount of optimisation fixes that. If your numbers cannot work at UK click prices we will say so rather than spending another quarter proving it.
Three UK ad accounts and what they produced
Every figure below comes from the client's own Google Ads account over the period stated.
Kevin's campaign
United Kingdom · 90 day view
Spend was spread across broad keywords that filled the account with clicks and almost no enquiries. We rebuilt around high intent search terms only, tightened match types and rewrote the ads to match the landing page. A 28 percent conversion rate sits well above the usual benchmark for this kind of campaign.
Channels: Google Search, Landing pages
Limo hire service
United Kingdom · Three month view
The account was bidding on broad hire terms with no local qualifier, which meant paying for searches from every corner of the country for a service that only travels so far. We rebuilt the keyword set around town and occasion led searches, wedding, prom and airport transfer terms tied to the areas actually served, then rewrote every headline to name the occasion and the town rather than the company. Matching the ad to what was typed lifted the conversion rate without adding a penny to the budget. Four in every ten clicks went on to become an enquiry.
Channels: Google Search, Local keyword research, Ad copy
Trade Supplies UK
Carlisle · One month view
Tom was running a single campaign across a catalogue of hundreds of trade lines, which meant the highest margin products competed for budget against the cheapest. We split the account by product group, moved spend toward the ranges that actually return a margin, and wrote ad copy that leads with trade pricing and stock availability rather than the company name. Converting 590 times from 1.37K clicks means close to half of everyone who clicked went on to enquire.
Channels: Google Search, Shopping, Ad copy
Everything included in ads management
No tiers designed to make the middle option look sensible. This is the work, and the scope scales with how much you spend and how competitive your market is.
- Full account audit at the start, revisited quarterly
- Keyword research mapped to buying intent
- Campaign build and restructure across Search and Shopping
- Ad copy written in British English, tested continuously
- Negative keyword management reviewed every week
- Conversion tracking implemented and validated
- Performance Max managed properly, not left on auto
- Landing page recommendations tied to campaign intent
- Monthly reporting led by cost per sale and revenue
- A named contact who actually does the work
Four steps from first call to first conversion
The order is deliberate. Nothing goes live until we know what a good enquiry is worth to your business.
Account audit
Where the spend goes, which terms convert, what is being wasted and where competitors are outbidding you. You get the findings whether you work with us or not.
Tracking and targets
Conversion tracking, GBP values and attribution set up properly, plus an agreed target cost per sale so success is not a matter of opinion later.
Rebuild and launch
Structure fixed first, then campaigns and ad copy rebuilt in priority order, starting with the terms closest to a sale.
Review and scale
Weekly optimisation, monthly review against pipeline. Budget moves toward what converts and away from what does not, with the reasoning shown.
What UK clients ask before signing
How much does Google Ads management cost in the UK?
How quickly will we see results?
Do we need a big budget to make Google Ads work?
What if our account is already running badly?
Will we own the ad account?
Do you run Meta and other paid channels too?
Find out what your ad account is leaving on the table
Give us read access to your Google Ads account and tell us what you are spending. We will come back with an honest read on what is wasted, what is working, and whether we are the right agency for it.