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The Clutchers

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Ecommerce SEO agency

Ecommerce SEO Agency That Grows Revenue

Category pages that rank, product pages that convert, and a catalogue search engines can actually crawl. Built for Shopify, WooCommerce and custom stores that want organic to carry its weight.

  • Technical fixes at template level, so one change ships across the catalogue
  • Retail SEO agency experience across fashion, homeware, beauty and DTC
  • Reporting on organic revenue per collection, not just sessions
Get a free store audit See real results
1.2MProduct URLs crawled
78%Avg. organic revenue lift
60+Stores optimised
Organic revenue+78%
Collections on page 134
Product schema valid98%
Faceted URLs indexed3,180
Live store snapshotGrowing
Catalogue Crawl Facets Indexing
14.2K

Store URLs crawled across 9 collections

Faceted URLs contained3,180
Product schema valid98%
Products indexed2,410 / 2,480
Store crawl · full catalogueFix list ready

Ecommerce SEO Agency Work Built For Scale

A store breaks in ways a brochure site never will. Filters generate thousands of near identical URLs, supplier copy repeats across hundreds of products, and discontinued lines sit indexed for years. We fix those patterns at template level, so one change ships across the whole catalogue.

  • Faceted navigation contained. Filter and sort parameters handled with canonicals and robots rules, so crawlers spend their budget on pages that actually sell.
  • Product schema across the catalogue. Price, availability and review markup validated at template level, so listings earn rich results instead of plain blue links.
  • Discontinued products handled. A clear rule for what gets redirected, what stays live and what gets removed, so link equity is kept and dead pages stop draining crawl budget.
  • Speed fixed in the theme. Oversized product images, render blocking apps and layout shift dealt with in the template rather than patched over with another plugin.
Revenue Collections Products Blog
+78%

Organic revenue growth over 12 months

/collections/linen-shirts£18.4K organic revenue #2
/collections/wool-coats£12.1K organic revenue #4
/collections/summer-dresses£9.6K organic revenue #3
/collections/knitwear£2.2K organic revenue #11
Revenue by collection · 12 monthsOrganic 34% of total

The Best Ecommerce SEO Company Habits

Every agency claims to be the best ecommerce SEO company. What separates them in practice is boring: measuring revenue instead of sessions, prioritising the collections that actually make money, and being honest when a page will not rank. Here is how we work.

  • Revenue reported per collection. You see what organic earns by category, not a traffic chart that goes up while the money stays flat.
  • Margin factored into priorities. Ranking a high volume, low margin category first is a common mistake, so we ask what each product line is actually worth before setting targets.
  • Built inside your platform. Direct work in Shopify, WooCommerce and custom builds, so you are not handed a document your developer has to interpret.
  • Honest about what will not work. If a term is owned by Amazon and three marketplaces, we say so and point the budget at categories you can realistically win.
Content Collections Products Guides
340

Category and product pages rewritten

Products with unique descriptions92%
Collections with intro copy100%
Content rollout · 6 month view+118 keywords

Retail SEO Agency Content That Converts

Category pages are where retail search is won, and most stores leave them as a bare product grid. As a retail SEO agency we treat every collection as a landing page in its own right: enough copy to rank, positioned so it helps the shopper rather than pushing products below the fold.

  • Collections mapped to real demand. Each category assigned a distinct commercial term, so your own pages stop competing for the same query.
  • Product copy written once, properly. Supplier descriptions replaced with unique copy covering materials, fit and use, which is what buyers search for and what stops duplicate content flags.
  • Buying guides that feed the store. Sizing, comparison and care content built to capture research traffic and route it into the collections that sell.
  • Seasonal pages kept alive. Recurring categories updated and re-optimised each year rather than rebuilt from scratch, so they keep the authority they have already earned.
Process Section Preview
How we work

From catalogue audit to organic revenue.

No black box reporting. You will see which collections are earning, which are stuck, and exactly what we are doing about each one.

01
Store audit
We crawl the full catalogue, check faceted URLs, product schema and speed, then map which collections are losing revenue today.
02
Revenue roadmap
Collections ranked by demand and margin, with template level fixes sequenced first so every product page benefits at once.
03
Build and optimise
We work directly in Shopify, WooCommerce or your custom build: technical fixes, collection copy, product descriptions and links.
04
Report on revenue
Monthly reporting on organic revenue per collection alongside rankings and traffic, plus a call to set the next month's priorities.
Proof, not promises

Every claim here comes with the dashboard behind it

Search visibility, domain authority and local presence, pulled straight from the reporting we send clients each month. Click any screenshot to see the raw data for yourself.

Organic search
25.1K
Total clicks from Google Search
Google Search Console performance report showing 25.1K total clicks and 2.32M impressions across 16 months Search Console screenshot
Total impressions2.32M
Average CTR1.1%
Average position11.3

2.32M impressions converted into 25.1K clicks at a 1.1% average CTR, with an average position of 11.3 across all tracked queries. Daily clicks and impressions both climbed from a flat baseline to sustained highs across the 16 month window.

Search Console · 16 months
Traffic & authority
3.6K+3%
Monthly organic traffic
Semrush domain overview showing 3.6K organic traffic, 2.3K organic keywords, authority score 12, 184 referring domains and 475 backlinks Semrush screenshot
Organic keywords2.3K
Authority score12
Referring domains184
Backlinks475

3.6K monthly organic visits, up 3%, drawn from 2.3K ranking keywords. The profile is backed by 475 backlinks across 184 referring domains, with AI visibility at 278 cited pages and 9 mentions.

Semrush · Domain overview
Local SEO
3,359
Business Profile interactions
Google Business Profile performance overview showing 3,359 total interactions rising to 843 in June 2026 Business Profile screenshot
Peak month843
Starting month462
Growth to peak+82%
Monthly average560

3,359 Business Profile interactions across the period, climbing from 462 in the opening month to 843 by June 2026. Calls, bookings, direction requests and website clicks all trended upward together after the first quarter.

Business Profile · 6 months
Enlarged screenshot
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FAQ Section Preview
Questions

Ecommerce SEO Agency FAQs

What does an ecommerce SEO agency do?

Fixes the technical issues that come with running a catalogue, then builds the category and product content that earns rankings. In practice that means containing faceted URLs, validating product schema, writing collection copy against real search demand, and reporting on organic revenue rather than sessions.

Which platforms do you work with?

Shopify and WooCommerce most often, plus BigCommerce, Magento and custom builds. We work directly in the theme and template files, so fixes are implemented rather than handed over as recommendations.

Should we optimise category or product pages first?

Categories, in almost every case. They target higher volume commercial terms, they are fewer in number, and one strong collection page lifts every product sitting under it. Product pages come next, usually starting with your best sellers and highest margin lines.

How do you handle duplicate product descriptions?

Supplier copy gets replaced with unique descriptions covering materials, fit and use, prioritised by revenue rather than rewriting the whole catalogue at once. For very large catalogues, we build a template approach that keeps each description genuinely distinct without needing thousands of hand written pages.

What makes you the best ecommerce SEO company for our store?

Nobody is the best fit for every store, so the honest answer is that it depends on your situation. We are a good fit if you want the work implemented inside your platform, reporting tied to revenue by collection, and someone who will tell you when a keyword is not worth chasing.

How long before organic revenue increases?

Technical fixes on an established store can show movement in 4 to 8 weeks once pages are recrawled. Meaningful revenue growth from category and product optimisation usually lands between months three and six, and compounds from there.

Do you work with seasonal or fast changing catalogues?

Yes, and it changes the approach. Seasonal collections get kept live and updated each year so they retain the authority they have earned, and we set clear rules for what happens to sold out or discontinued products rather than leaving dead pages indexed.

CTA Section Preview

Find out which collections are leaving money on the table.

Get a free ecommerce SEO audit. We crawl your full catalogue, check faceted URLs, product schema and speed, then show you which categories could be earning more and what it would take to get them there.

Get my free store audit
Delivered in 5 working days. No lock-in contracts.